Syndicated Studies

Our Healthcare Unit conducts a number of syndicated studies on an annual basis. The syndicated studies are aimed at both ethical and OTC healthcare professionals and include:

Complementary Medicines
A detailed and insightful look at the dynamic growth of complementary medicines within the Australian market. Ideal for anyone who needs to understand the threat or opportunity from complementary and alternative medicines now or in the future.

Generic Medicines
Breakthrough research project investigating consumers’ perceptions of generic medicines and their willingness to consider and / or demand substitution.
Provides the insights sought by marketers to enable them to develop strategic and tactical plans in response to ever-evolving consumer awareness and opinions generics.