At Stancombe all our work is underpinned by an understanding of the prevailing cultural and social context; what’s happening now, and the way we think the wind is blowing.
We believe it is impossible to separate consumer behaviour from cultural shifts and by recognising the role of the latter, a richer and more valuable basis of understanding is possible.
On an ongoing basis, we conduct a global and local cultural forecasting study called 42. For more information on this study and how it impacts on all Stancombe thinking, please visit the dedicated website for 42 or contact us.
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