At Stancombe we believe running groups and conducting interviews, whilst important, is barely half the story. We place huge importance on the analysis process, strategic interpretation and dissemination of findings.
Our analysis processes are rigorous and exacting. We use a variety of tried and tested approaches – content and thematic analysis for example. And we also work with a number of advanced frameworks drawn from classical marketing theory, media analysis, the latest thinking from psychological disciplines and cultural decoding practices – to name just a few. We analyse non-verbal communications as well as verbal responses.
In delivering findings we constantly strive to move beyond the PowerPoint debrief (although we still prepare plenty of these). A common way we deliver insights is in the form of client workshops involving key stakeholders in the particular business issue. Here we use the research findings in an interactive environment and facilitate discussions on how to proceed and plan the next move. We make extensive use of video footage in our reporting, often preparing movies of findings on DVD for client’s use.
Examples of the ways we conduct analysis, the insights from this work and how we put together our findings can be found in our collection of think pieces and papers.
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