Specialist Knowledge

Our breadth of experience at both an agency and individual level (some of us have been around for a while) means there aren’t many categories we haven’t had some exposure to. Anyone for scaffolding market sizing or impotence remedy NPD for example? How about mystery shopping funeral services? Positioning of magazines or product development of confectionery for children? However, there are several areas in which we consider ourselves serious experts. By this we mean our knowledge of key brands, the market dynamics, significant consumer issues and how best to conduct research is extensive.

Our key specialist areas include, but are not limited to:

                  retail
                  FMCG
                  telecommunications
                  health and pharmaceutical
                  technology
                  finance
                  media
                  not-for-profit

And we work with people from all walks of life and all lifestages from infants to the elderly and everyone in between.

For learnings in a number of these areas and to understand more about our specialist knowledge, please visit our think pieces and papers section.

In a number of these key areas, we conduct regular syndicated studies to look at pressing issues of concern or interest for a particular category or within a specific audience type.