The plethora of marketing tools available to the trade is truly staggering

It's an advergame from Barclays and is basically a more in-depth, interactive solo version of Monopoly. After getting past the two levels I can see there are very clear benefits for younger players. It teaches such life lessons such eating well, getting the right job, keeping up appearances and avoiding scams required to achieve life goals.

With more and more time being spent on iPhones and other smart phones, I can see how advergames may become a key way to engage the youth market (and maybe older?) in the not too distant future