Would you have a beer with your shampoo brand?

We like brands that create a useful product or provide a useful service - but do we want them to be our best friends as well?

This opinion piece posted on Medium uses robots as a comparison to brands, in that we tend to want a lot of them to be human-friendly, but not necessarily human-like.

Maybe it's time we stop focusing on how "approachable" brands are, and get back to talking about how useful they are.

We love reading blogs

It's great finding the time to read some of our favourite blogs.

We are loving this post by Influx Insights - read here

It demonstrates two things we are noticing here at the agency

1. Technology is enabling us to interact with brands on whole new levels


2. It's great when companies let the 'crowd' run wild with their IP.