Will Printed Newspapers Become The Vinyl Of The Future?

Will Printed Newspapers Become The Vinyl Of The Future?

The migration of lots of advertising onto the internet has meant that printed newspapers just got a whole lot better!!!

The costs associated with production has meant that the formats of newspapers just had to shrink, tradition and consumer preferences just went out the window and we all ended up with the smaller format, more manageable tabloid sized newspapers. Just the job for a quick cafe read.

Newspapers, have also realised that good editorial and reporting can be presented across a wide range on co owned media and the costs of that editorial amortised accordingly and so, as a cost of rationalisation some newspaper writing seems to have got better.

The demise of advertising has made the physical bulk of newspapers smaller and there is much less distracting dross on the pages - it's a much better experience reading altogether as a consequence. 

Not only that, the growth of sperate and designated paper sections means that unwanted sections can be instantly binned - and most of us never read the sport section.

Then there is the tactility of turning a leafy page and browsing the printed columns versus the immediacy of a screen dump of information and the fact that reading a printed newspaper somehow feels like legitimate time out rather than sneakily reading the news during work time at your desk or pebble dashing your mouse and keyboard with a lunch time news reading sandwich.

Then there a whole bunch of negatives associated with the sister news productions on the net - printed newspapers don't have pop up blocker ads, noisy video ads and auto play videos features (at least not yet anyway).

And even better, newspapers can be purchased on an ad hoc, pay as you go basis without the financial pain of locking into long term subscription costs.

At Stancombe Research + Planning we're beginning to pick up the (smaller format) printed page again.

Christmas 2012 - Did You Notice Too?

Ever since I was a kid there were those stylised Pathe' News television images that peeled off the calendar days, that then blew away in a surreal winter wind and set out the number of remaining the shopping days to Christmas - do you remember?

Shopping Days To Christmas..............

And sometimes,probably set up just to spice up a slow news day or fill up an unwanted programme content space, there was that rather tongue in cheek announcement several long months out from the 25th of December that there were only "117 more shopping days to Christmas".

And sometimes there was the rather sad image of the poor chap who had forgotten to plan his his nearest and dearest gift shopping and was paying through the nose shopping for last minute Christmas gifts, enduring retail hell by navigating the crazed gift shopping crowds late on Christmas eve.

It was always so important to make sure that Christmas shopping was carefully planned so that no one got forgotten and that no unforeseen events interupted the carefully dedicated retail expeditions to designed to deliver the "Just what I always wanted" gift opening moment come Christmas morning..........

During December of 2012 I saw no calendar pages or dates being blown away by a surreal, filmic breeze.

But I did notice - without the similarly surreal tinkling of the postman's bicycle bell or the deep bellow of the cargo ship's fog horn - quite a large number of reminders that there was still enough 'International Shipping Time' for those carefully chosen Christmas gift deliveries.

“For the times they are a changin” - Did you notice too?