Will Printed Newspapers Become The Vinyl Of The Future?

Will Printed Newspapers Become The Vinyl Of The Future?

The migration of lots of advertising onto the internet has meant that printed newspapers just got a whole lot better!!!

The costs associated with production has meant that the formats of newspapers just had to shrink, tradition and consumer preferences just went out the window and we all ended up with the smaller format, more manageable tabloid sized newspapers. Just the job for a quick cafe read.

Newspapers, have also realised that good editorial and reporting can be presented across a wide range on co owned media and the costs of that editorial amortised accordingly and so, as a cost of rationalisation some newspaper writing seems to have got better.

The demise of advertising has made the physical bulk of newspapers smaller and there is much less distracting dross on the pages - it's a much better experience reading altogether as a consequence. 

Not only that, the growth of sperate and designated paper sections means that unwanted sections can be instantly binned - and most of us never read the sport section.

Then there is the tactility of turning a leafy page and browsing the printed columns versus the immediacy of a screen dump of information and the fact that reading a printed newspaper somehow feels like legitimate time out rather than sneakily reading the news during work time at your desk or pebble dashing your mouse and keyboard with a lunch time news reading sandwich.

Then there a whole bunch of negatives associated with the sister news productions on the net - printed newspapers don't have pop up blocker ads, noisy video ads and auto play videos features (at least not yet anyway).

And even better, newspapers can be purchased on an ad hoc, pay as you go basis without the financial pain of locking into long term subscription costs.

At Stancombe Research + Planning we're beginning to pick up the (smaller format) printed page again.

Why newspapers are more important than ever

Please watch this TED presentation... it's only 10 minutes out of your day


The concept filter bubbles scares the hell out of me for the following reasons:
  • Facebook, Google and other news sources filter what you see without consulting you
  • You can't see how different 'your news' is to other peoples news
  • You don't know what is being filtered out
  • The gatekeepers of information are now algorithms designed to get more clicks - not inform society
  • Peoples views are being less challenged as a result
If there was ever a reason why newspapers should not fade away into obsolescence ... then this is it. As a society we need to be challenged and informed of issues that may not directly impact or be relevant to us. I personally don't subscribe to the idea that ignorance is bliss.

The newspapers serendipitous nature, ability to challenge peoples thinking, offer different perspectives and bring attention to issues not happening in peoples back yard is something we should all remember. Especially in age when the majority of peoples response to not knowing something is "I'll just Google it"