It's always good to have a look at what made noise at the show to get a little insight into what's coming this year.
I'm a researcher not a tech expert, so if you want a detailed run down of show please visit www.pcmag.com/ces or http://ces.cnet.com/ - however if you are happy with a quick and dirty review, please read on.
- Smart TV's look like they will soon become the norm: are much like smart phones are today, smart TV's can connect to the net and do pretty much everything in a TV centric way, e.g. download Apps. Google TV is getting some traction, but manufacturers are still yet to find a common platform. Watch out for an Apple Smart TV announcement later in the year.
- Implication: Once Smart TV's become mainstream, it's either going to get easier or harder to reach your target audience depending on your current digital marketing capabilities
- Tablets are getting really really cheap: it won't be uncommon to be able to pick up a quality tablet for less than $300 in 2012
- Implication: Once tablets get really cheap, there are going to be millions of these devices sitting on coffee tables, kitchens and probably bathrooms meaning customer facing content (e.g. apps, websites, multi-media, email etc) will need to be tablet, smartphone and PC friendly
- Ultrabooks to become the standard (and cheaper): these new generation laptops are essentially thinner, lighter, bigger and more powerful than the average laptop, i.e. similar size and weight of a tablet with the power of a PC
- Implication: Cheaper quality tools for the new mobile generation workforce (and less shoulder strain)
- Mobile payments to boom: Paypal recorded 4 billion dollars worth of mobile payments in 2011, compare that to only 750 million in 2010
- Implication: With more and more consumers willing to make paymetns on their mobile, expect more mobile marketing and sales initiatives (i.e. apps) being developed by either new startups or retailers themselves